Project Info

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Genre: Augmented Reality / Interactive Brand Experience

Platform: Mobile (iOS / Android)

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Work Summary:

Position: Design Director 

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• Directed the design and development of an augmented reality fan experience for the National Football League, enabling users to virtually try on historic Super Bowl championship rings in real time.

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• Led the creation of interactive prototypes in Figma and translated them into fully functional AR features in Unity, ensuring a seamless and intuitive user experience.

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• Oversaw implementation of photo capture and social sharing functionality, enhancing engagement and expanding the reach of the Super Bowl fan activation.

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• Managed a cross-functional team of designers and engineers, aligning creative direction with technical execution to deliver the experience on schedule for a live event.

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• Collaborated closely with stakeholders to ensure brand alignment, experiential quality, and performance optimization across supported devices.